EDUN

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EDUN was launched in Spring 2005 by Ali Hewson and her husband, U2 singer Bono as a for-profit fashion brand with a mission to encourage trade with Africa and raise awareness of the possibilities there.
In May 2009 luxury group LVMH bought a 49% stake in the company.Following LVMH's investment in the brand, Edun appointed a new creative director, Sharon Wauchob. In 2010, Ali Hewson and Bono appear wearing EDUN in a Louis Vuitton campaign, shot by photographer Annie Leibovitz in Africa.
EDUN claims that 85% of their clothing (Edun and Edun Live combined) is made in Africa, specifically Tunisia, Tanzania and Kenya, with the remaining 20% is spread out between China and Peru. Edun's supply chain has always included countries outside of Africa. EDUN requires every factory to be audited by a third party on an annual basis to ensure they follow the fashion brand's strict code of conduct.Though EDUN's main focus is trade, the company sources organic and sustainable materials whenever possible.
In 2010, revelations were made that only 15% of EDUN's line was produced in Africa, with 70% produced in Asia with the remainder sourced from Peru.
Since its founding in 2007, Edun Live has produced 700,000 African made t-shirts. It's what Hewson calls 100 percent African grow-to-sew initiative.
Founder Ali Hewson said in March 2011, "There is a misconception that we moved business out of Africa. We didn’t. We’re now working in eight factories in Africa whereas this time last year we were in two. We’ve actually grown our Edun business in Africa and by 2013, it will be up to 40%".

Contents 1 Mission

Mission

EDUN is a for-profit contemporary fashion brand that aims to raise awareness of the possibilities in Africa and encourage the fashion community to do business there.

See more in :  http://www.edun.com/

City of Blinding Lights

U2

Bono; U2

The more you see the less you know
The less you find out as you go
I knew much more then than I do now
Neon heart, dayglo eyes
A city lit by fireflies
They're advertising in the skies
For people like us
And I miss you when you're not around
I'm getting ready to leave the ground
Ooh ooh ooh
Ooh ooh ooh
Oh you look so beautiful tonight
In the city of blinding lights
Don't look before you laugh
Look ugly in a photograph
Flash bulbs purple irises
The camera can't see
I've seen you walk unafraid
I've seen you in the clothes you made
Can you see the beauty inside of me?
What happened to the beauty I had inside of me?
And I miss you when you're not around
I'm getting ready to leave the ground
Ooh ooh ooh
Ooh ooh ooh
Oh you look so beautiful tonight
In the city of blinding lights
Time time
Won't leave me as I am
But time won't take the boy out of this man
Oh you look so beautiful tonight
Oh you look so beautiful tonight
Oh you look so beautiful tonight
In the city of blinding lights
The more you know the less you feel
Some pray for others steal
Blessings are not just for the ones who kneel luckily